Mobile Apps Innovation Driving The New Found Prosperity...

Cell phone apps are the innovation driving the new found prosperity and independence of small-scale farmers in underdeveloped countries. Agricultural apps are currently creating a platform for small-scale farmers to competitively compete in world markets. Punching a few buttons on a cell phone that cost about $10 is yielding a higher rate of return for farmers in Kenya. Apps are putting vital information at the fingertips of farmers: information concerning weather, markets, pest control, and planting information. These apps are also connecting small-scale farmers to agriculture experts.to further help them increase their production. Many of the farmers are also getting monthly or weekly text messages to help them maintain their farming practices. iCow is a subscription based app that is making a pivotal mark for small scale dairy farmers in Kenya. Farmers are receiving agriculture information that will raise their milk production, thereby increasing their income potential. â⠂¬Å"Small holder farmers are estimated to sell an average of three to five liters per day, calculations show 15 liters per day is the required production to bring a family over the poverty line.† (Five Ways Cell Phones are Changing Agriculture in Africa | FoodTank.com, 2015) Through iCow farmers receive individualized tracking for each cow along with a gestational calendar, animal nutrition, information concerning calf illnesses and disease, and immunization calendars. These are just a few of theShow MoreRelatedConsumer Lifestyle in Singapore35714 Words   |  143 Pages........................................................................... 56 Attitudes To Gardening ........................................................................................................... 57 Chart 22 Number of Home Owners and New Dwellings Completed 2006-2011 ....... 57  © Euromonitor International CONSUMER LIFESTYLES IN SINGAPORE Passport III Chart 23 Regional Ranking of Home Owners as a Proportion of Total Households 2011 ............................................Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesmanufacturers, and plumbing industries. A) marketspace B) latent market C) need market D) metamarket E) geographic market Answer: D Page Ref: 9 Objective: 2 AACSB: Analytic skills Difficulty: Moderate 22) Automobile manufacturers, new car and used car dealers, financing companies, and insurance companies are all part of the automobile ________. A) marketplace B) marketspace C) metamediary D) marketportal E) metamarket Answer: E Page Ref: 9 Objective: 2 Difficulty: Moderate Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: